Guenter Reinert

Marketing for Language Schools: Experiences, conclusions and recommendations

Marketing for Language Schools: Experiences, conclusions and recommendations

Written by on 06/12/2016 in Blog

Discussing with my clients about marketing approaches they are using in their Language Schools, there was one message that came up regularly: The traditional forms of acquiring students – direct mail, billboards, paid advertising, prints ads – are no longer working. These methods are not measurable, very expensive, and the ROI is minimal – if […]

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How to Improve Your Web Page?

How to Improve Your Web Page?

Written by on 25/08/2016 in Blog

You want your web page working for your language school all the time, pre-qualifying prospects, developing relationships with new students, and importantly, selling your language lessons. Does your web page do any of these things? Clearly identify and pre-qualify your target market. So when you address your niche market directly on your web page, your […]

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What is important to get students?

What is important to get students?

Written by on 29/07/2016 in Blog

So how does a marketer in language training get students? Here are a few, simple tips: Create a unique offer It’s important not to propose to your students the lessons you are teaching. All language schools propose them. You need to make them different by creating a solution that meets the need of a particular […]

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Traditional versus Online Marketing

Traditional versus Online Marketing

Written by on 21/04/2016 in Blog

In order to generate enrollments to your courses it is a MUST to implement marketing strategies to attract students, create a brand image and remain competitive in the marketplace. It’s important to know that Marketing has evolved over time. Online marketing is growing rapidly and often I wonder if the old traditional marketing system is […]

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Marketing Plan for a Language Schools

Marketing Plan for a Language Schools

Written by on 28/03/2016 in Blog

Private Language Schools are under financial pressure. Staffing and building costs take up most of the budget and the pressure to improve standards and deliver effective teaching and learning is immense. Against this background, making time for marketing can be difficult. But marketing is an essential business process,  and schools benefit hugely from it. Knowing […]

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Efficient marketing – A must for language schools

Efficient marketing – A must for language schools

Written by on 28/10/2015 in Blog

Set up an Effective Pull Strategy Every marketing style falls into one of two categories: push or pull. Do you know the difference between push marketing and pull marketing? In the case of push marketing you go directly to the customer to sell something to him with more or less persuasion. Yes, you guessed it, […]

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Efficient marketing – A must for language schools

Efficient marketing – A must for language schools

Written by on 18/09/2015 in Blog

Nowadays, competition to get new learners in your language school is more and more fierce. It is increasingly rare or people to phone up out of the blue and ask for information. Good marketing has become essential to attract potential learners to your school. First of all, you need to understand what marketing actually is. Too […]

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