“Language teachers in the Cloud” LinkedIn Group

Written by on 06/09/2016 in Blog, News and Events


In Adhoc Language we have taken ownership of the “Language teachers in the Cloud” LinkedIn Group with more than 16.500 members most of them teachers of languages.

In the description of the group we state:

“We will encourage members to debate on how technology helps teachers
– to increase efficiency and effectiveness in the learning cycle.
– to increase their productivity
At the same time we’ll try to understand together the challenges all this represents to the community and how we cope with them.”

We are dealing with going from a “Traditional” model of teaching (offline) to a “Modern online” teaching.

After working for a while with many language teachers and schools around the world that worried about online teaching, I observed a world headache for them: Student’s motivation

First of all, I have to say that this not something unique to learning languages or related to a geographical area. By this I mean, the problem is not bigger in Spain if you schedule lessons during “siesta” time, or in Italy because you schedule the class after a spicy spaghetti dinner.

So my friends from Spain or Italy may relax because student’s motivation is a widely spread issue around the globe and open to all matters, not just languages.

So the key questions here are how to get motivated students to study online, and how to get a suitable training program. And this is the same for any matter, age or region of the globe, not just for languages. Where to find the solution? you may ask. Finding the right solution, it is a human being challenge of these times. And I only can say that time is our ally. Because education is the main asset a society may have. And the more time it goes the more needed is education in all matters of life, included languages. Therefore, instant access is key.

The more people has to travel, talk to others, exchange documents, understand messages and be understood, the more languages will be needed, and needed anytime, anywhere.

Now the next challenge comes out, will your Language Teachers and School survive until all students accept to study online? Until we get brains directly connected to “The Cloud”, we’ll need interface devices, like portables, tablets, smartphone, that do that for us.

Many schools are experiencing a significant erosion rate. There is a significant student’s rotation. There is a mixture of causes that mask the real situation. In most occidental countries, kids are learning English since the first day at school, as a consequence private language schools see enrollments dropping, although other languages are picking up. And other countries are rising in demand as new business opportunities for global (not local) schools appear in the market.

So, how to act fast and properly? That means with a very limited risk and therefore investment.

Well, to help you understand “the how” I propose you to stay with me for a very practical debate where I’ll try to help you on how to do it with care and under control.

For that I propose you the following project plan and method:

Project Phases and Steps

  1. Define your language school mission, objectives and business model
    1. Teach face to face only
    2. Teaching on the telephone
    3. Teaching through a Virtual Classroom
    4. Use online material for some language skills
    5. Implement a blended approach and create your own material
  2. Define a detailed list of business components required
    1. Do your SWOT and draw your high level needs-list and action plan
    2. Methods to be used to implement your mission and objectives
    3. Resources and their capabilities required
      1. Resources
        1. Online teachers
        2. E-Tutors
        3. Teacher-Driven (offline and Virtual Classroom) session teachers
        4. Content creators
      2. Online Capabilities
        1. Online Marketing process
        2. Technology required
        3. Instructional Design Methodology (Paper teachers book to Online Teachers book)
        4. Develop your quality program
      3. Project plan for business model implementation
        1. Establish milestones and deadlines
        2. Form the team and assign roles and personal objectives
      4. Run a pilot project
        1. Analyze feedback and design actions and refine components and their implementation
      5. Market and sell your courses and training program
        1. Marketing online
      6. Deliver your courses
        1. Online self-study supported by e-Tutors
        2. Teacher-Driven sessions
        3. Students’ assessment
        4. Teachers’ assessment
        5. Program update and refinement


In the following posts I’ll developing each project step.

I welcome you subscribe for the group and we will enjoy your input to better understand your needs and tune our conclusions.

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  1. Designing a Language School business model : Adhoc Language | 20/09/2016