Tag: marketing online

Get more students in your courses. Possible?

Get more students in your courses. Possible?

Written by on 03/09/2018 in Blog

It was in January 1992 in the Thomas Watson IBM International Education Centre when I managed the Client-Server IT curriculum for EMEA. I was training IBM clients and IBM professionals in the software developed by the IBM laboratories around the world. Competition was fierce, as usual. IBM was the pioneer in computer networking. We had […]

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How to get more highly qualified candidates in 30 days or less?

How to get more highly qualified candidates in 30 days or less?

Written by on 12/06/2017 in Blog

I love educational marketing for its long term focus. We are not just looking to “sell courses” – we’re looking for a fit. But at times, it’s important to move the numbers quickly. To do this, requires a shift in thinking. We so often think about “segmenting the market”. To make an impact in the […]

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Webinar recordings: How English Express school recruits students online

Webinar recordings: How English Express school recruits students online

Written by on 03/04/2017 in News and Events

Did you miss the webinar on March 30th? Don’t worry, you may watch the recordings here, while having a cup of tea (or coffee): MKTONL-1 Webinar introduction https://youtu.be/HBvGgF18o2Y MKTONL-2   The Marketing Process – Organic ranking https://youtu.be/LWOt0vWmYcc MKTONL-3   The Marketing Process – Keywords to focus https://youtu.be/4AOMrFFhKZg MKTONL-4   The Marketing Process – Maximizing captures https://youtu.be/AGR6PR1I7GI […]

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Who is your audience?

Who is your audience?

Written by on 23/03/2017 in Blog

In buying a new phone, people usually look for the tags that include information about its basic specifications like price, battery life, camera and screen resolution, memory capacity, design and other critical details. It is very unlikely that you would even check about the technical descriptions and blueprints that they’ve submitted to the FCC and […]

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Free webinar: How English Express school recruits students online

Free webinar: How English Express school recruits students online

Written by on 08/03/2017 in News and Events

Join our 45-minute online webinar How English Express Singapore got 400% more student enrollments in a year, without breaking the bank on advertising Objectives Share English Express built and promoted their website to be ranked #2 on google.com.sg, just below the British Council. How to set up a language school website to generate maximum enquiries. […]

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How does “The Internet” affect English Learners’ decision on choosing Language Schools?

How does “The Internet” affect English Learners’ decision on choosing Language Schools?

Written by on 27/02/2017 in Blog

  Back in the 90s, when you bought a car, almost all of the information about the car came from the dealership and the salesman themselves. You didn’t have much choice but to depend on the information they provided. But if you’d buy a car today, you would probably go straight to your computer and […]

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Getting great reviews brings you more students

Getting great reviews brings you more students

Written by on 14/01/2017 in Blog

Many English learners are looking for language school reviews that could help them decide which one to enroll in. They would not normally tell you this but the queries proved that more and more learners are relying on these reviews. Whether it’s for additional information or inspiration for the learners, having great reviews can give […]

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Marketing for Language Schools: Experiences, conclusions and recommendations

Marketing for Language Schools: Experiences, conclusions and recommendations

Written by on 06/12/2016 in Blog

Discussing with my clients about marketing approaches they are using in their Language Schools, there was one message that came up regularly: The traditional forms of acquiring students – direct mail, billboards, paid advertising, prints ads – are no longer working. These methods are not measurable, very expensive, and the ROI is minimal – if […]

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How to Improve Your Web Page?

How to Improve Your Web Page?

Written by on 25/08/2016 in Blog

You want your web page working for your language school all the time, pre-qualifying prospects, developing relationships with new students, and importantly, selling your language lessons. Does your web page do any of these things? Clearly identify and pre-qualify your target market. So when you address your niche market directly on your web page, your […]

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August news

August news

Written by on 02/08/2016 in News and Events

Market development Our customer community is growing, Shirak Technologies, an education company based in Yerevan, Armenia, has engaged Adhoc Language services. To help our network of Language Teachers adopt online strategies we are offering three roles to be played when collaborating with us: Online Language Teacher, where you use our campus. It could be done […]

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